Advisory
A senior marketing perspective, when you need one.
Not every business needs a full-time marketing leader. Sometimes you need someone experienced to challenge a proposal, review your priorities, assess whether an investment makes sense or help navigate a difficult decision.
Lucid Narrative Advisory gives founders, CEOs and marketing teams direct access to experienced strategic advice, within a clear monthly allowance.
Indicative monthly options
The right tier depends on how frequently senior input is genuinely useful. Additional advisory time, where agreed in advance, is $250/hour + GST.
Up to 2 hours/month · response within 2 business days
Up to 4 hours/month · response by next business day
Up to 8 hours/month · response by next business day
All prices are indicative, in Australian dollars and exclude GST. Final fees are confirmed in your proposal.
Response windows operate Monday to Friday on business days.
What would you actually use Advisory for?
Most advisory time goes on the moments where an experienced second opinion changes the outcome.
- Challenging a proposal — a second view on an agency, vendor or internal recommendation before you commit.
- Reviewing your priorities — testing whether the plan is focused on what matters most to the business.
- Assessing an investment — working out whether a spend, hire or initiative makes sense.
- Navigating a difficult decision — thinking it through with someone who has been there before.
Advisory can cover
The subject can change month to month. The common thread is that the work is advisory, bounded and senior.
What's included
- Calls and senior sounding-board sessions
- Review of plans, briefs, proposals and recommendations
- Written advice, critique and decision support
- Light analysis needed to answer the question
- Reading, thinking and review time within the allowance
What isn't
- Building a full marketing strategy or GTM plan
- Producing campaign assets or ongoing content
- Large research or audit exercises
- Running a rebrand or transformation program
- Ongoing team or agency management