Fractional Leadership
Experienced marketing leadership, without a permanent commitment.
For businesses navigating growth, change or a leadership gap, Lucid Narrative provides experienced marketing leadership on a flexible basis. From setting direction and managing priorities to guiding teams and overseeing transformation, the focus is on the decisions and leadership that move the business forward.
Leadership gap
A business needs senior marketing leadership now, but the permanent role isn't yet clear or justified.
Change or transition
A rebrand, acquisition, restructure, expansion or leadership transition needs experienced marketing ownership.
Team needs direction
A capable internal team can execute, but needs senior prioritisation, coaching, executive influence and decision-making.
What Fractional can cover
- Marketing strategy, quarterly priorities and investment choices
- Executive counsel and representing marketing in leadership discussions
- Team leadership, prioritisation and development
- Agency and partner direction
- Brand, growth, customer and stakeholder program oversight
- Budget planning and performance rhythm
- Hiring support, role design and capability development
- Leadership of a defined transformation, integration or reset
What it doesn't mean
The exact remit is agreed up front so the role has authority and boundaries. It doesn't automatically mean becoming the day-to-day production resource for every campaign, asset or request.
Priced in days, inside the leadership rhythm
Regular commitment receives the best effective rate, because capacity is predictable.
A genuine recurring leadership role with consistent involvement
Regular senior direction without weekly involvement
Usually better treated as a sprint or project
All prices are indicative, in Australian dollars and exclude GST. Final fees are confirmed in your proposal.