Strategic Projects
Defined strategy and transformation work when the business needs an outcome, not just advice. Projects are shaped around the business outcome, not a pre-set menu of deliverables.
Where projects tend to focus
Marketing strategy & growth
Marketing strategy, go-to-market, growth priorities, market and customer strategy, investment prioritisation.
Brand strategy & transformation
Positioning, value proposition, brand architecture, rebrand leadership, acquisition integration.
Function & capability
Function design or reset, roles and structure, planning rhythm, governance, agency model, measurement.
Customer & stakeholder
Customer journeys, referrer and stakeholder pathways, channel strategy, engagement model, experience improvement.
Not every project needs a 30-page strategy
Some of the most useful work is deliberately narrow and time-bound.
| Format | Typically covers |
|---|---|
| Team workshops | Strategy alignment, quarterly priorities, customer journey, positioning, go-to-market, ways of working |
| Audits & diagnostics | Marketing effectiveness, brand health, channel mix, capability, agency and partner model |
| Decision sprints | Priority reset, investment choices, market entry, proposition, rebrand decisions |
| Planning sprints | 90-day plan, annual marketing plan, launch plan, integration roadmap, measurement framework |
| Executive facilitation | Leadership workshops, decision framing, stakeholder alignment |
| Review & recommend | Briefs, proposals, business cases, campaign plans, agency scopes |
For a business deciding where to focus growth
Typical questions
Where will growth come from? Which audiences or markets matter most? What should we prioritise, sequence or stop?
The work
Discovery, current-state review, customer and market framing, strategic choices, channel logic, measurement framework.
Possible output
A practical marketing strategy with objectives, priorities, audience choices, investment logic, roadmap and measures — built to be used, not filed.
Fixed-fee where the outcome is defined
Larger or evolving work is staged. The final fee depends on complexity, stakeholder involvement, research required and implementation support.
A tightly defined audit, workshop, diagnostic or planning sprint
A defined strategy, positioning, go-to-market or function-reset piece of work
Transformation, integration or multi-workstream strategy
All prices are indicative, in Australian dollars and exclude GST. Final fees are confirmed in your proposal.